Skip to content

Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.

Another quote →

Notes from Wikiquote

iPad sales had been increasing at the expense of Mac sales.

Topics

Philosophy

More quotes by Tim Cook

You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.

When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.

If you want me to only do things for ROI reasons then you should get out of this stock.

The things we should be doing at Apple are things that others can’t.

If there were any doubts, I think that they should be put to bed.

All Tim Cook quotes →

You may also like

The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents.

H. P. Lovecraft The Call of Cthulhu (1926)

There is no governor anywhere; you are all absolutely free. There is no restraint that cannot be escaped.

Robert Anton Wilson

Every morning
I shall concern myself anew about the boundary
Between the love-deed-Yes and the power-deed-No
And pressing forward honor reality.

Martin Buber Power and Love (1926)

In the province of the mind, what one believes to be true is true or becomes true, within certain limits to be found experientially and experimentally. These limits are further beliefs to be transcended.

John C. Lilly The Human Biocomputer (1974)

Attribution

Quote text and notes from Wikiquote: Tim Cook (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.