When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.

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Notes from Wikiquote

In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable

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Attribution

Quote text and notes from Wikiquote: Tim Cook (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.