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I don’t think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should.

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More quotes by Tim Cook

You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.

When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.

If you want me to only do things for ROI reasons then you should get out of this stock.

The things we should be doing at Apple are things that others can’t.

If there were any doubts, I think that they should be put to bed.

All Tim Cook quotes →

Attribution

Quote text and notes from Wikiquote: Tim Cook (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.