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If you want me to only do things for ROI reasons then you should get out of this stock.

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More quotes by Tim Cook

You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.

When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.

The things we should be doing at Apple are things that others can’t.

If there were any doubts, I think that they should be put to bed.

* "We believe that privacy is a fundamental human right." ** Source: Apple public statements on privacy (2020s)

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Attribution

Quote text and notes from Wikiquote: Tim Cook (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.