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The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

— Edward Bernays Propaganda (1928)

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More quotes by Edward Bernays

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

The public relations counsel must always subdivide the appeal of his subject and present it through the widest possible variety of avenues to the public.

Crystallizing Public Opinion (1923)

Propaganda is the executive arm of the invisible government.

Propaganda (1928)

If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?

Propaganda (1928)

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

L. Tye The Father of Spin (1998)

All Edward Bernays quotes →

Attribution

Quote text and notes from Wikiquote: Edward Bernays (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.