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When Napoleon said, "Circumstance? I make circumstance‚" he expressed very nearly the spirit of the public relations counsel's work.

— Edward Bernays Crystallizing Public Opinion (1923)

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More quotes by Edward Bernays

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

The public relations counsel must always subdivide the appeal of his subject and present it through the widest possible variety of avenues to the public.

Crystallizing Public Opinion (1923)

Propaganda is the executive arm of the invisible government.

Propaganda (1928)

If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?

Propaganda (1928)

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

L. Tye The Father of Spin (1998)

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Attribution

Quote text and notes from Wikiquote: Edward Bernays (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.