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The public relations counsel must always subdivide the appeal of his subject and present it through the widest possible variety of avenues to the public.

— Edward Bernays Crystallizing Public Opinion (1923)

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More quotes by Edward Bernays

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

Propaganda is the executive arm of the invisible government.

Propaganda (1928)

If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?

Propaganda (1928)

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

L. Tye The Father of Spin (1998)

Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear.

Propaganda (1928)

All Edward Bernays quotes →

Attribution

Quote text and notes from Wikiquote: Edward Bernays (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.