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Nothing with our flavor and health profile is on the market today. And, our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.
— Yanni Hufnagel
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More quotes by Yanni Hufnagel
We’re going to change the way people drink water. To do that, you have to be able to play on price.
My heart wants this brand to be ubiquitous. Sometimes you get one opportunity to build something that can be ubiquitous in the way that Lemon Perfect can be.
It doesn’t matter how much money you make, what you look like, where you shop, where you live. Flavor knows no boundaries.
The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.
Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.
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