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The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.

— Yanni Hufnagel

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Business

More quotes by Yanni Hufnagel

We’re going to change the way people drink water. To do that, you have to be able to play on price.

My heart wants this brand to be ubiquitous. Sometimes you get one opportunity to build something that can be ubiquitous in the way that Lemon Perfect can be.

It doesn’t matter how much money you make, what you look like, where you shop, where you live. Flavor knows no boundaries.

Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.

The early investor enthusiasm for Lemon Perfect has been energizing and humbling. The brand is resonating broadly across multiple demographics, and that diversity is well represented by our investors.

All Yanni Hufnagel quotes →

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Attribution

Quote text and notes from Wikiquote: Yanni Hufnagel (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.