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Yanni Hufnagel Quotes
born 1982 United States
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect.
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12 quotes
We’re going to change the way people drink water. To do that, you have to be able to play on price.
My heart wants this brand to be ubiquitous. Sometimes you get one opportunity to build something that can be ubiquitous in the way that Lemon Perfect can be.
It doesn’t matter how much money you make, what you look like, where you shop, where you live. Flavor knows no boundaries.
The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.
Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.
The early investor enthusiasm for Lemon Perfect has been energizing and humbling. The brand is resonating broadly across multiple demographics, and that diversity is well represented by our investors.
People looked at me like I had four eyes when I said I wanted to go to Harvard.
Life is never a straight line.
Every day I got up and I just tried to put one foot in front of the other and get a little bit better and get closer to being able to really wake up in the morning and dream big in a realistic way.
Nothing with our flavor and health profile is on the market today. And, our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.
I knew that flavor was going to be key, so we had to have a product that tasted great and checked off all the prevalent consumer boxes. Everything must start with a great product. You must be passionate about it.
Our bottle doesn’t look like anything on the shelf before us. There was never a product created even in the same realm as Lemon Perfect. No one ever said, Can we take something made from real fruit and give it the flavor profile that America craves and do it with no sugar?
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