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Our bottle doesn’t look like anything on the shelf before us. There was never a product created even in the same realm as Lemon Perfect. No one ever said, Can we take something made from real fruit and give it the flavor profile that America craves and do it with no sugar?
— Yanni Hufnagel
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More quotes by Yanni Hufnagel
We’re going to change the way people drink water. To do that, you have to be able to play on price.
My heart wants this brand to be ubiquitous. Sometimes you get one opportunity to build something that can be ubiquitous in the way that Lemon Perfect can be.
It doesn’t matter how much money you make, what you look like, where you shop, where you live. Flavor knows no boundaries.
The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.
Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.
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