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… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

— David Ogilvy

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Marriage

More quotes by David Ogilvy

We despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.

The good salesman combines the tenacity of a bulldog with the manners of a spaniel.

The Theory and Practice of Selling the Aga Cooker (1935)

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

All David Ogilvy quotes →

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The confusion of marriage with morality has done more to destroy the conscience of the human race than any other single error.

George Bernard Shaw Man and Superman (1903)

Men marry because they are tired; women because they are curious. Both are disappointed.

Oscar Wilde A Woman of No Importance (1893)

A man is in general better pleased when he has a good dinner upon his table, than when his wife talks Greek.

Samuel Johnson

The best way to worship God is to love your wife.

Victor Hugo Les Misérables (1862)

Attribution

Quote text and notes from Wikiquote: David Ogilvy (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.