Skip to content

Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

— David Ogilvy

Another quote →

More quotes by David Ogilvy

We despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.

The good salesman combines the tenacity of a bulldog with the manners of a spaniel.

The Theory and Practice of Selling the Aga Cooker (1935)

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.

… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

All David Ogilvy quotes →

Attribution

Quote text and notes from Wikiquote: David Ogilvy (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.