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David Ogilvy Quotes

1911–1999 England

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".

England
Businesspeople
Economists

Also known as: David Ogilvy (businessman), Ogilvy, David

Random David Ogilvy quote

8 quotes

We despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.

The good salesman combines the tenacity of a bulldog with the manners of a spaniel.

The Theory and Practice of Selling the Aga Cooker (1935)

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.

… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

When I write an advertisement, I don’t want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip."

Attribution

Quotes and notes from Wikiquote: David Ogilvy (page history), available under CC BY-SA 4.0.