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Quotes from Crystallizing Public Opinion — Edward Bernays

1891–1995 Austria

← All quotes by Edward Bernays

7 quotes

The public relations counsel must always subdivide the appeal of his subject and present it through the widest possible variety of avenues to the public.

Crystallizing Public Opinion (1923)

When Napoleon said, "Circumstance? I make circumstance‚" he expressed very nearly the spirit of the public relations counsel's work.

Crystallizing Public Opinion (1923)

The only difference between "propaganda" and "education," really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

Crystallizing Public Opinion (1923)

People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them.

Crystallizing Public Opinion (1923)

Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity.

Crystallizing Public Opinion (1923)

When an appeal to the instincts can be made so powerful as to secure acceptance in the medium of dissemination in spite of competitive interests, it can be aptly termed news. The public relations counsel, therefore, is a creator of news for whatever medium he chooses to transmit ideas. It is his duty to create news no matter what the medium which broadcasts this news.

Crystallizing Public Opinion (1923)

Let us assume that our problem is the intensification in the public mind of the prestige of a hotel. The problem for the public relations counsel is to create in the public mind the close relationship between the hotel and a number of ideas that represent the things the hotel desires to stand for in the public mind.

Crystallizing Public Opinion (1923)

Attribution

Quotes and notes from Wikiquote: Edward Bernays (page history), available under CC BY-SA 4.0.