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A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers become directly influenced by the product.”

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More quotes by Julie Zhuo

“Hey, tell me about a hard situation — something really challenging that you went through in the last year or last two years.”

“The brand is the impression that people have of your product and service. Whether they love it or whether they don't, you want people to know how they feel about your brand.”

“If we're successful, we’ll be enabling many other companies across the world to fulfill their mission and make better decisions for their business. Hopefully, build better products for people because ultimately [that’s] the thing that matters.”

Well, if you can go back to the very beginning and change anything about how you went through it, what would you do differently?”

“Product designers will say, ‘I'm not a brand person.’ No, the product that you're building is going to be 80% of what people take away as the brand. They have to be completely linked in that manner.”

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Attribution

Quote text and notes from Wikiquote: Julie Zhuo (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.