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“Hey, tell me about a hard situation — something really challenging that you went through in the last year or last two years.”

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Wikiquote does not flag this quote as disputed or misattributed.

Source: This Lyft executive asks a go-to interview question about failure at work — how to answer it cnbc (9 October 2019)
Source quality: Precise citation Points to a specific work with a page, chapter, date or similar locator, so you can look it up.

More by Julie Zhuo

“I always love this practice to write the press release or marketing brief because you want to know before building something how you will talk about it. If your story or brief isn’t compelling and doesn’t get people excited, then maybe you shouldn't build this thing.”

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More quotes by Julie Zhuo

“The brand is the impression that people have of your product and service. Whether they love it or whether they don't, you want people to know how they feel about your brand.”

“If we're successful, we’ll be enabling many other companies across the world to fulfill their mission and make better decisions for their business. Hopefully, build better products for people because ultimately [that’s] the thing that matters.”

Well, if you can go back to the very beginning and change anything about how you went through it, what would you do differently?”

A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers become directly influenced by the product.”

“Product designers will say, ‘I'm not a brand person.’ No, the product that you're building is going to be 80% of what people take away as the brand. They have to be completely linked in that manner.”

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Attribution

Quote text and notes from Wikiquote: Julie Zhuo (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.