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“I always love this practice to write the press release or marketing brief because you want to know before building something how you will talk about it. If your story or brief isn’t compelling and doesn’t get people excited, then maybe you shouldn't build this thing.”

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More quotes by Julie Zhuo

“Hey, tell me about a hard situation — something really challenging that you went through in the last year or last two years.”

“The brand is the impression that people have of your product and service. Whether they love it or whether they don't, you want people to know how they feel about your brand.”

“If we're successful, we’ll be enabling many other companies across the world to fulfill their mission and make better decisions for their business. Hopefully, build better products for people because ultimately [that’s] the thing that matters.”

Well, if you can go back to the very beginning and change anything about how you went through it, what would you do differently?”

A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers become directly influenced by the product.”

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Attribution

Quote text and notes from Wikiquote: Julie Zhuo (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.