First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.

More quotes by Geoffrey Moore

Quote text and notes from Wikiquote: Geoffrey Moore (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.