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Marketing has long known how to exploit fads and how to develop trends.

— Geoffrey Moore

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More quotes by Geoffrey Moore

Without "big data", you are blind and deaf and in the middle of a freeway.

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.

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Quote text and notes from Wikiquote: Geoffrey Moore (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.