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Geoffrey Moore Quotes

born 1946 United States

Geoffrey A. Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.

United States
Business theorists

Also known as: Geoffrey A. Moore

Random Geoffrey Moore quote

4 quotes

Without "big data", you are blind and deaf and in the middle of a freeway.

Marketing has long known how to exploit fads and how to develop trends.

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.

Attribution

Quotes and notes from Wikiquote: Geoffrey Moore (page history), available under CC BY-SA 4.0.