The organism or group enacts equivocal raw talk, the talk is viewed retrospectively, sense is made of it, and then this sense is stored as knowledge in the retention process. The aim of each process has been to reduce equivocality and to get some idea of what has occurred.

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Quote text and notes from Wikiquote: Karl E. Weick (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.