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The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been unthinkable without the way paved by them.

— Dieter Rams

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More quotes by Dieter Rams

Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Good design is as little design as possible

Good design is thorough down to the last detail

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Attribution

Quote text and notes from Wikiquote: Dieter Rams (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.