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Dieter Rams Quotes

born 1932 Germany

Dieter Rams (born 20 May 1932) is a German designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture.

Germany

Random Dieter Rams quote

9 quotes

Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Good design is as little design as possible

Good design is thorough down to the last detail

Good design makes a product understandable

The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been unthinkable without the way paved by them.

Good design makes a product useful

When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers liked to have a brandy, so I'd buy a bottle of good cognac to share with them. To be a good designer, you have to be half-psychologist.

Attribution

Quotes and notes from Wikiquote: Dieter Rams (page history), available under CC BY-SA 4.0.