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Good design is as little design as possible

— Dieter Rams

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Notes from Wikiquote

Dieter Rams and the 10 principles for a good design Domus Magazine (15 March 2023)

More quotes by Dieter Rams

Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Good design is thorough down to the last detail

Good design makes a product understandable

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Attribution

Quote text and notes from Wikiquote: Dieter Rams (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.