Companies form confusopolies to make it impossible for the average Induhvidual to determine who has the lowest price. This way each major company gets a share of the pie, the size of which depends on how skillfully they can dupe customers with advertisements.

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Quote text and notes from Wikiquote: Scott Adams (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.