Such terms as tycoon, media baron, captain of industry, industrial magnate, financial speculator, or boss were dropped in favour of entrepreneur, now seen as the benign improver of society and the kind of person we could all aspire to being.

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Quote text and notes from Wikiquote: Marnie Holborow (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.