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We define CSR as a firm's voluntary consideration of stakeholder concerns both within and outside its business operations.

— Christian Homburg

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More quotes by Christian Homburg

People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.

The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market performance.

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.

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I don't think that corporations are these big bogeymen that a lot of people paint them to be.

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An artisan busies himself with his work for three hours each day and spends nine hours in study.

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The rule of my life is to make business a pleasure and pleasure my business.

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A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

Marvin Bower The Will to Manage (1966)

Attribution

Quote text and notes from Wikiquote: Christian Homburg (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.