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People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.

— Christian Homburg

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More quotes by Christian Homburg

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.

We define CSR as a firm's voluntary consideration of stakeholder concerns both within and outside its business operations.

The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market performance.

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.

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Quote text and notes from Wikiquote: Christian Homburg (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.