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Christian Homburg Quotes

born 1962 Germany

Christian Homburg (born Jan. 13, 1962) is a German marketing researcher, Professor for Marketing at the University of Mannheim and director of the IMU, Institute for Market-oriented Management.

Germany
Academics
Business theorists
Economists

Random Christian Homburg quote

7 quotes

People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.

We define CSR as a firm's voluntary consideration of stakeholder concerns both within and outside its business operations.

The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market performance.

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average accounts.

Attribution

Quotes and notes from Wikiquote: Christian Homburg (page history), available under CC BY-SA 4.0.