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I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

— Leo Burnett

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Intelligence

More quotes by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Communications of an Advertising Man (1961)

When you reach for the stars, you may not get one, but you won't get a handful of mud either.

Fun without sell gets nowhere, but sell without fun tends to become obnoxious.

Communications of an Advertising Man (1961)

Friction makes sparks and sparks start creative conflagrations.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

All Leo Burnett quotes →

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Each of these private teachers who work for pay ... inculcates nothing else than these opinions of the multitude which they opine when they are assembled and calls this knowledge wisdom.

Socrates

Most intellectual people do not believe in God, but they fear him just the same.

Wilhelm Reich Philosophy : An Introduction to the Art of Wondering (2005)

Innocence in genius, and candor in power, are both noble qualities.

Anne Louise Germaine de Staël De l’Allemagne [Germany (1813)

Like every 'intellectual', a philosophy teacher is a petty bourgeois. When he opens his mouth, it is petty-bourgeois ideology that speaks: its resources and ruses are infinite.

Louis Althusser Lenin and Philosophy and Other Essays (1968)

Attribution

Quote text and notes from Wikiquote: Leo Burnett (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.