Home › Authors › Leo Burnett
Leo Burnett Quotes
1891–1971 United States
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, Toucan Sam, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot",United's "Fly the Friendly Skies", and Allstate's "Good Hands".
United States Businesspeople Random Leo Burnett quote
9 quotes
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Communications of an Advertising Man (1961)
When you reach for the stars, you may not get one, but you won't get a handful of mud either.
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Communications of an Advertising Man (1961)
Friction makes sparks and sparks start creative conflagrations.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Street-Smart Advertising: How to Win the Battle of the Buzz (2006)
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
I am often asked how I got into the business. I didn't. The business got into me.
You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.
Topics Leo Burnett is quoted on
Works