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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.

— Leo Burnett Communications of an Advertising Man (1961)

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More quotes by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Communications of an Advertising Man (1961)

When you reach for the stars, you may not get one, but you won't get a handful of mud either.

Friction makes sparks and sparks start creative conflagrations.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Street-Smart Advertising: How to Win the Battle of the Buzz (2006)

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Attribution

Quote text and notes from Wikiquote: Leo Burnett (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.