Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

— Edward de Bono Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992)

More quotes by Edward de Bono

Lateral Thinking : Creativity Step by Step (1970)

Lateral Thinking : Creativity Step by Step (1970)

Lateral Thinking : Creativity Step by Step (1970)

Lateral Thinking : Creativity Step by Step (1970)

Lateral Thinking : Creativity Step by Step (1970)

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