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Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking.

— Edward de Bono Lateral Thinking : Creativity Step by Step (1970)

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More quotes by Edward de Bono

Lateral thinking is closely related to insight, creativity and humour.

Lateral Thinking : Creativity Step by Step (1970)

With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one.

Lateral Thinking : Creativity Step by Step (1970)

Design is really a special case of problem solving.

Lateral Thinking : Creativity Step by Step (1970)

You cannot dig a hole in a different place by digging the same hole deeper.

Lateral Thinking : Creativity Step by Step (1970)

Humour is by far the most significant activity of the human brain.

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Quote text and notes from Wikiquote: Edward de Bono (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.