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At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking.

— Edward de Bono Lateral Thinking : Creativity Step by Step (1970)

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More quotes by Edward de Bono

Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking.

Lateral Thinking : Creativity Step by Step (1970)

Lateral thinking is closely related to insight, creativity and humour.

Lateral Thinking : Creativity Step by Step (1970)

With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one.

Lateral Thinking : Creativity Step by Step (1970)

Design is really a special case of problem solving.

Lateral Thinking : Creativity Step by Step (1970)

You cannot dig a hole in a different place by digging the same hole deeper.

Lateral Thinking : Creativity Step by Step (1970)

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Quote text and notes from Wikiquote: Edward de Bono (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.