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Theodore Levitt on Creativity

1925–2006 United States

← All quotes by Theodore Levitt

1 quote

Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent advisers to business seldom make the distinction. They tend to rate ideas more by their novelty than by their practicability.

Theodore Levitt (1974)

Attribution

Quotes and notes from Wikiquote: Theodore Levitt (page history), available under CC BY-SA 4.0.