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Theodore Levitt Quotes

1925–2006 United States

Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School.

United States
Business theorists
Deaths
Economists

Random Theodore Levitt quote

4 quotes

People don't want to buy a quarter-inch drill, they want a quarter-inch hole.

Clayton Christensen (2016)

The historic fate of one growth industry after another has been its suicidal product provincialism.

Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent advisers to business seldom make the distinction. They tend to rate ideas more by their novelty than by their practicability.

Theodore Levitt (1974)

In business, the followers are the customers. To produce these customers, the entire corporation must be viewed as a customer-creating and customer satisfying organism. Management must think of itself not as producing products but as providing customer creating value satisfactions. It must push this idea (and everything it means and requires) into every nook and cranny of the organization.

Attribution

Quotes and notes from Wikiquote: Theodore Levitt (page history), available under CC BY-SA 4.0.