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The historic fate of one growth industry after another has been its suicidal product provincialism.

— Theodore Levitt

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Fate

More quotes by Theodore Levitt

People don't want to buy a quarter-inch drill, they want a quarter-inch hole.

Clayton Christensen (2016)

Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent advisers to business seldom make the distinction. They tend to rate ideas more by their novelty than by their practicability.

Theodore Levitt (1974)

In business, the followers are the customers. To produce these customers, the entire corporation must be viewed as a customer-creating and customer satisfying organism. Management must think of itself not as producing products but as providing customer creating value satisfactions. It must push this idea (and everything it means and requires) into every nook and cranny of the organization.

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One country, one constitution, one destiny.

Daniel Webster

We may not have chosen the time, but the time has chosen us.

John Lewis

Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.

William Jennings Bryan

“Destiny,” said John. “The ghastliest word a man can speak.”

Poul Anderson The Corridors of Time (1965)

Attribution

Quote text and notes from Wikiquote: Theodore Levitt (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.