Skip to content

C. K. Prahalad on Poverty

1941–2010 India

← All quotes by C. K. Prahalad

3 quotes

The future lies with those companies who see the poor as their customers.

I have no doubt that the elimination of poverty and deprivation is possible by 2020.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.

Attribution

Quotes and notes from Wikiquote: C. K. Prahalad (page history), available under CC BY-SA 4.0.