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The future lies with those companies who see the poor as their customers.

— C. K. Prahalad

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Poverty

More quotes by C. K. Prahalad

If your aspirations are not greater than your resources, you’re not an entrepreneur.

Strategy is about stretching limited resources to fit ambitious aspirations.

Don Soderquist (2005)

Executives are constrained not by resources but by their imagination.

BoP consumer problems cannot be solved with old technologies.

Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.

David A. Aaker (2001)

All C. K. Prahalad quotes →

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We spend our lives fighting to get people very slightly more stupid than ourselves to accept truths that the great men have always known.

Doris Lessing The Golden Notebook (1962)

It is better to be poor and walk in integrity than to be stupid and speak lies.

Solomon

If a poor person envies a rich person, he is no better than the rich person.

Leo Tolstoy

The poor, by thinking unceasingly of money, reach the point of losing the spiritual advantages of non-possession, thereby sinking as low as the rich.

Emil Cioran The Trouble With Being Born (1973)

Attribution

Quote text and notes from Wikiquote: C. K. Prahalad (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.