Ideas are somewhat like babies--they are born small, immature, and shapeless. They are promise rather than fulfillment. In the innovative company executives do not say, "This is a damn-fool idea." Instead they ask, "What would be needed to make this embryonic, half-baked, foolish idea into something that makes sense, that is an opportunity for us?"

Another quote →

More quotes by Peter Drucker

All Peter Drucker quotes →

Attribution

Quote text and notes from Wikiquote: Peter Drucker (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.