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There is only one valid definition of a business purpose: to create a customer.

— Peter Drucker The Practice of Management (1954)

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More quotes by Peter Drucker

The basic definition of the business and of its purpose and mission have to be translated into objectives.

MANAGEMENT: Tasks, Responsibilities, Practices (1973)

The purpose of an organization is to enable common men to do uncommon things.

MANAGEMENT: Tasks, Responsibilities, Practices (1973)

The only thing we know about the future is that it is going to be different.

MANAGEMENT: Tasks, Responsibilities, Practices (1973)

We have only one alternative: either to build a functioning industrial society or see freedom itself disappear in anarchy and tyranny.

The Future of Industrial Man (1942)

No society can function as a society, unless it gives the individual member social status and function, and unless the decisive social power is legitimate.

The Future of Industrial Man (1942)

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A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

Marvin Bower The Will to Manage (1966)

Attribution

Quote text and notes from Wikiquote: Peter Drucker (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.