There is, however, one car company that has never lost sight of its role in the marketplace. Rolls-Royce. Sir Henry Royce, who founded the company back in 1904, really was a one-man quote machine. "Strive for perfection in everything you do." "Accept nothing as nearly right or good enough." "The quality remains long after the price is forgotten." "Whatever you can do, or dream you can, begin it."

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Quote text and notes from Wikiquote: Jeremy Clarkson (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.