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Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

— Kevin Lane Keller

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Attribution

Quote text and notes from Wikiquote: Kevin Lane Keller (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.