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Kevin Lane Keller Quotes

born 1956 United States

Kevin Lane Keller (born June 23, 1956) is an American marketing scientist and the E. B.

United States
Academics
Business theorists
Economists

Random Kevin Lane Keller quote

1 quote

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

Attribution

Quotes and notes from Wikiquote: Kevin Lane Keller (page history), available under CC BY-SA 4.0.