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Being superficially different is the goal of so many of the products we see . . . rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

— Jonathan Ive

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More quotes by Jonathan Ive

The delight and joy of curiosity and learning can temper our fear of doing something completely new.

To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.

Ive (2012)

I think a beautiful product that doesn't work very well is ugly.

Very often design is the most immediate way of defining what products become in people's minds.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

All Jonathan Ive quotes →

Attribution

Quote text and notes from Wikiquote: Jonathan Ive (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.