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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

— Jonathan Ive

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Simplicity

More quotes by Jonathan Ive

The delight and joy of curiosity and learning can temper our fear of doing something completely new.

To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.

Ive (2012)

I think a beautiful product that doesn't work very well is ugly.

Very often design is the most immediate way of defining what products become in people's minds.

The memory of how we work will endure beyond the products of our work.

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All religions are incorporated in the principle of Truth, Simplicity and Love.

Haidakhan Babaji

I would have written a shorter letter, but I did not have the time.

Blaise Pascal

If you can’t reduce a difficult engineering problem to just one 8-1/2 x 11-inch sheet of paper, you will probably never understand it.

Ralph Brazelton Peck

Plurality is never to be posited without necessity.

William of Ockham

Attribution

Quote text and notes from Wikiquote: Jonathan Ive (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.