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The greater value of digital to the wider organisation may be experimentation. It may be discovering things about human behaviour and preferences.

— Rory Sutherland

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More quotes by Rory Sutherland

Most company mergers fail, so let's not be absolutely naive about the benefits of scale.

There’s always a trade off between short-term efficiency through exploiting what you already know, and long-term resilience and success through exploring what you don’t yet know or finding out what’s changed.

20% of bees...ignore the waggle dance. Their purpose is to have a high chance of a failed journey, but a small chance of a massive shareable upside.

This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost, but they never get blamed for a missed opportunity. Does that seem fair?

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Quote text and notes from Wikiquote: Rory Sutherland (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.