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This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost, but they never get blamed for a missed opportunity. Does that seem fair?

— Rory Sutherland

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More quotes by Rory Sutherland

The greater value of digital to the wider organisation may be experimentation. It may be discovering things about human behaviour and preferences.

Most company mergers fail, so let's not be absolutely naive about the benefits of scale.

There’s always a trade off between short-term efficiency through exploiting what you already know, and long-term resilience and success through exploring what you don’t yet know or finding out what’s changed.

20% of bees...ignore the waggle dance. Their purpose is to have a high chance of a failed journey, but a small chance of a massive shareable upside.

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Attribution

Quote text and notes from Wikiquote: Rory Sutherland (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.